STAR Digital's marketing consultancy services are designed to help your business reduce risk, save time and money, and make sure you get the job done right, first time.

Digital Strategy - 'Blueprint for Success'™

Successful online marketing strategies are always underpinned by proven marketing methods. Keeping it simple, measurable and on budget is hard to do without a strategy. Our 'Blueprint for Success'™ helps to develop that strategy in a number of easy to understand steps.

We also understand that in the current climate prescriptive strategies might not be the best methodology. That's why we developed the digital marketing blueprint to create fast track business transformation strategies through digital marketing.

Online Competitive Benchmarking

• What are your competitors doing?
  
  
• How do they rank vs yourself?

We'll research competitor web sites, their SEO effectiveness and SEM rankings as well as B2C and B2B marketing programmes, including email marketing, CRM, web site usabilty and offline to online advertising to map their overall online value proposition. (OVP)

We'll look at the overall marketing mix. How are they integrating their marketing across channels and feeding into the online assets?

Site Visitor Analysis

Do you have a full picture of how your prospects use your website?

A well set up web analytics dashboard will over a period of time, (Generally no less than 12 weeks) show how visitors interact with your web assets. You needy to understand where they come from and how long they stay before you change anything.

During this process we can perform a full search engine effectiveness analysis to see whats working and what isn't. From there we can draw up plans to create search engine friendly pages using correct URL's, page titling, keyword weighting and inbound linking strategies.

Online Insight

When did you last talk to your customers?

Mapping the difference between your image of the business and that of your customers and stakeholders is vital.

Online surveys are the fastest way to get feedback on how your brand or company is perceived by your users.

Put simply, this is like looking in mirror and measuring the gap between how you see yourself, and how your potential and existing customers see you. Not always pretty, but its hugely important in learning about your public face, and playing to your strengths.

Web Usability Studies

• Does your audience know how to use your website?
  
  
• Have you ever watched them?

Often a real eye-opener for marketers and management as they watch real users struggle to use their web sites properly, misunderstand technical jargon, and get frustrated when they can't complete a given task.

The usability study helps to improve your web site for the people that matter, your users...

Strategy Development

• Internet SWOT Analysis
  
  
• Define Internet Marketing Plan and Budget
  
  
• Create/Update Online presence
  
  
• Execute e-marketing communciations
  
  
• Maintain & monitor metrics
  
  
• Review & modify

Realistic Budgeting

• How much is all of this going to cost to implement?
  
  
• How do we understand the ROI?

Sometimes, the hardest part is sourcing the right products and suppliers.

STAR Digital's marketing consultancy services will help you to set a budget that is tied to your goals so that you can measure the effectiveness of every activity against its cost.

Web Design & Build Services

• How do we make it a reality?
  

STAR Digital web design services are there to help you take your vision and startegy and turn into a fully fledged set of web assets. Whether its an enetrprise level CMS based on the open source Joomla, or a fully licensed .NET CMS our designers and developers are here to help.

If you need to sell online we are designers and developers for the excellent Magento ecommerce solution, and have a good track record of creating stunning, functional and fully measurable ecommerce website.

Our email marketing team have 11 years of experience in creating standout and cross reader compatible emails. They should do, they broadcast millions of emails a month for a wide range of clients.

And everything we build is checked for W3C compliance, constructed with search engine friendly URL's (SEF) and built to best practice search engine optimisation standards. (SEO). If you need som pay per click (PPC) or display advertising work, we can set it up and guide you.

Or you can set up a digital marketing retainer with us and we'll look after the tactics for you. The choices are endless, but our attention to detail and customer service is second to none. Partnering with STAR Digital pays dividends.

Who's It For?

Anyone serious about getting more sales or leads from their website.

Call Roger on 01604 696385 or fill out the form to the right for an informal discussion or face to face meeting.

Star Digital have been working with us for over three years and in that time they have transformed our internet ‘presence’ and our expectations from the internet.

Right from the initial contact we were introduced to the concept of ‘Return on Investment’ and Star Digital have provided us with the tools and understanding to analyse every bit of our online marketing spend and the confidence to judge whether we are indeed getting a ‘return’.

With initial mentoring from Star Digital we now manage our online advertising and now meet with them regularly to analyse our progress and discuss new developments and projects.

Three years ago I considered all internet spending a ‘necessary evil’ but had little realistic hope of ever seeing any ‘return’ from our investment.

Now we have strong growth in customer viewings of our website and the participation of these new customers in our auctions is providing us with a lot of confidence to see us through the present economic doldrums.

Stephen Whittaker

Managing Partner
Fellows & Sons Auctioneers - Birmingham