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It was the week before Christmas, when all through the world, not a worker was stirring, not even a client. So we're spending some time making our industry predictions before we jump into 2023!
We’d like to think all our design, development and digital marketing work has earned us a spot on Santa’s nice list. Justin case he’s checking it twice, in between baking mince pies, decorating trees,and wrapping presents, we thought we’d share the one thing we all want for Christmas…
…Our predictions for where the industry is heading in 2023! Read on to find out what each of us thinks will change the way we work next year.
“Believe it or not, there was once a time were consumers went to businesses who behaved like they were suited and booted – you know, all formal and professional. In 2023, post-COVID-19,those barriers don’t exist anymore.
Consumers want content that’s empathetic, that’s focused on them, that feels like there’s someone behind the screen building that connection with them. Nearly 95% of consumers are more loyal to brands that are genuine and transparent, and 75% of them said they’d pay more to support genuine brands, too!
And with Google’s approach to SEO changing again – because who doesn’t enjoy shaking up the algorithm – your content will need to be made for people first, search engines second. 2023 is the year of high-quality, relevant content that fits the customers wants and needs, letting Google rise that content to the top organically. Use strategic keywords to show up on the first page and then let the quality of the content speak for itself.”
“I think that Gen Z, the first generation that fully grew up with the internet will completely change the way we see content going forward.They are confident in what they want to see online, they can sniff out what's real and what’s fake.
So, although there's some top brands such as Boots jumping on the bandwagon, all brands will need to stop trying to bring GenZ into their worlds and just meet them in theirs. Social media, particularly TikTok, will become THE place for brands to advertise.”
“I would say that you will start to see more interactions on web pages; something more than a hover effect that users can really engagewith. I think most of these will also be non-functional and purely for the sake of style.
Because of these new interactive elements, I also think we’re going to see more loading animations. Videos, 3D work, and interactive set pieces all add to your load time and there's not really a good way around that at the moment, so you’re going to need something to keep visitors engaged whilst your website loads."
Wrapped up in his festive Oodie and full of cold, our technical lead Chris is busy resting up before the big day – Turkey’s don’t carve themselves after all! So, to help him out, we’ve racked our brains and suggested something for him…
“Long gone are the days of typing your searches out, we’ve got our friends Siri and Alexa to help us out instead. Thanks to the October 2022 We Are Social Report, we know that 22.5% of all internet users use voice assistants every week, so you really ought to think about how your site works with voice search. We’re turning to voice search to get the answers we need quicker than we can type our questions, and it means we can multi-task –finding out your nearest takeaway whilst you’re driving home (for Christmas!) has never been easier and safer.
Sure, whilst Siri and Alexa should work for virtually any website, optimising yours for voice search functionality should be on top of your to-do-list to give to developers! It’ll help give your SEO a boost too, keeping you at the top of the rankings.”
Want to hit the ground running and take your business to the next level in 2023? Get in touch with us today to find out how our designers, developers, and digital marketers can help you achieve your goals.
