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Before launching their own online auction platform, eKonnect sold exclusively via eBay. Our mission was to find a way to remarket them to their eBay users, bringing them over to their own platform for a direct experience.
New users
With a brand-new website to host their online sales, storage auction specialists eKonnect called upon our digital marketing experts. Between face-to-face meet ups and zoom calls, we soon got to the bottom of this challenge: increase registrations by bringing new bidders to the website, and boosting their bid value as a bonus, too. With expertise in digital marketing for auctioneers, our team was more than up for the task.
eKonnect pride themselves on being the UK’s most trusted storage platform. Therefore, we decided to build our strategy around pushing that authenticity from the family-run auction house.
We developed a long-term SEO strategy with regular technical and on-page SEO updates scheduled in to fix up errors, optimise meta descriptions, and fill-in keyword gaps. Our content creators conducted regular landing page reviews and keyword research, using both to plot out a bi-weekly blog strategy, which would not strengthen their brand positioning, but help influence their SEO results with carefully-implemented keywords and audience-relevant content.
Along with our long-term SEO strategy, we created a PPC campaign designed to deliver short-term results, capturing the attention of both existing eBay bidders via remarketing audiences and customer upload lists and new bidders.Using a mixture of search and display ads, we could cover all bases, directing users to new content-driven landing pages listing the benefits of buying with eKonnect.
We even went out on a visit to a storage facility to help prepare some storage rooms for auction to better understand the process and create content truly relevant and unique to the audience.
In just five months, eKonnect welcomed 405 newly registered bidders to their online community, with over 4,292 bids taking place. This resulted in a major improvement in bid value, seeing them bring in an average bid value of £450,975 per month.
From the moment we started working with them, they welcomed15,791 new users to their website for 34,468 sessions. Our curated content strategies improved engagement, keeping users on the site for an average of 3minutes and 48 seconds, as they explored 4 pages per session with an optimal bounce rate of 41%.
